BNL - BNP Paribas

Youmanist

Innovating the private banking journey with premium content.

To engage with a new generation of wealthy customers, we created a content platform shaped around their passions.

CHALLENGE

Private Banking Facing the Digital Challenge

The banking sector can no longer afford to neglect the digitalization of services, which comes with a more personalized experience: this is what customers expect and demand. Private Banking is no exception, with an added layer of complexity: delivering on the promise of an excellent user experience, digitally. In this highly competitive landscape, BNL-BNP Paribas aims to reach new clients and add value to its relationships with current ones.

IDEA

Quality Content, the Last True Luxury

Youmanist is an editorial project born from the concept of “upgrade in downtime”: updating, discovering, and finding inspiration during leisure time. Hence the idea of a digital experience designed to offer exclusive content and services to Private clients: articles, interviews, videos, podcasts, travel guides, language courses, top charts. With Youmanist, quality is at the forefront, thanks to exceptional curators and a dedicated editorial team with strong expertise on all the topics covered: art, design, photography, travel, literature, just to name a few.

IMPACT

A Winning Content Experience for Private Clients

The Youmanist project built an ecosystem capable of progressively bringing users closer to the Private Banking experience. For this reason, it has received the following recognitions over the years: