DIGITAL ACTIVATION
Have you ever thought about bringing your vision of the future to life? Designed to spark awareness of the New EQS SUV, the campaign ‘La Mia Auto Del Futuro’ - featuring international star Can Yaman - is the first ever of its kind. Users were invited to not only imagine the future of mobility but to see it brought to life with stunning AI-generated artwork. Fun fact: naturally, the cars were all branded Mercedes-Benz.
IMMERSIVE EVENT
To mark the launch of ‘Avatar: The Way of Water’ and the national unveiling of the New EQS SUV, we created an immersive Pandora-inspired universe in one of Rome’s most iconic locations—Fuksas’ Lanterna.
Over the course of four days, we hosted public and private events, corporate workshops, and a final VIP & Creators gala, all set against a stunning, otherworldly backdrop. In the heart of the Eternal City, the visionary worlds of two iconic brands merged, taking guests on a journey between Pandora and the future of our planet.
