Lega del Filo d’oro

the 60th anniversary

Lega del Filo d'Oro, a campaign to celebrate sixty years of success

With a positive approach that, for the first time, highlights the supporters: the beating heart of the Foundation.

CHALLENGE

For the first time, donors become the main actors

Lega del Filo d’Oro introduces a new narrative: positive, engaging, and inspired by the joy behind its mission. In a significant shift of perspective, the communication moves away from traditional tones to celebrate those who truly make a difference: the donors.

“A multi-subject campaign that speaks directly to the heart of this network of solidarity, making visible what often remains unseen.”

IDEA

Sixty years of tangible impact

When Lega del Filo d’Oro approached us to celebrate its 60th anniversary, we chose to turn the milestone into a story of actions rather than memories. This led to the concept: “Sixty years are not celebrated; they are made. Together,” shifting the focus from the past to the present and future, emphasizing the collective impact of those who support the Foundation.

IMPACT

Sixty years of solidarity and future

Disabilities were portrayed through the positive actions made possible by donations. The users of Lega del Filo d'Oro, even if deafblind, were able to "see" and "hear" what donors have done for them. This powerful and inclusive narrative highlighted the importance of continuous support and the transformative impact we can achieve together.