Carrefour’s

Christmas AIssistant

An Innovative Campaign Spreading Holiday Cheer

During the festive season, Carrefour and Arkage made holiday planning merrier with a groundbreaking AI helper.

CHALLENGE

Revolutionising the Holiday Experience

For the holiday season, we were tasked with crafting an engaging AI-driven initiative that not only captivates users but also drives conversions,all while adding a touch of festive magic to their shopping experience.

IDEA

Personalised Holiday Magic

Recognizing that holiday planning can be stressful, we introduced the Christmas AIssistant, a smart virtual helper designed to make the season smoother and more enjoyable. The AIssistant offered personalized suggestions, from festive menus to thoughtful gift ideas, all tailored to each user’s preferences.

Carrefour, un viaggio per le tue vacanze

On social media, we crafted a campaign that brought the AIssistant to life, engaging users with interactive content and inspiring them to explore how it could simplify their holiday preparations.

The journey led to a dedicated landing page, where users could interact directly with the AIssistant, receiving bespoke holiday advice that made planning easy and festive.

IMPACT

Transforming Christmas Shopping

The introduction of the Christmas AIssistant revolutionized how customers engage with Carrefour during the busy holiday season. By delivering personalized holiday planning advice, the AIssistant significantly eased the preparations for over 20,000 users and set a new benchmark for festive retail innovation. This success was acknowledged with the Best Use in ADV in Website Solution award at the Interactive Key Awards, showcasing the impactful results and innovative approach of the initiative.